Reduce Cart Abandonment with Financing

Cart abandonment is eCommerce's biggest leak. Industry averages show 70%+ of shopping carts are abandoned before purchase. That's $18 billion in lost sales annually for US retailers. And a significant chunk—roughly 17%—abandon specifically because the total cost was higher than expected.

Price shock at checkout is preventable. When customers see a $400 total and realize they can't comfortably pay that today, they leave. But when they see "$34/month with Affirm" or "4 payments of $100 with Afterpay," the purchase becomes possible. The sale is recovered.

BNPL (Buy Now Pay Later) is proven to reduce cart abandonment. Merchants adding BNPL options consistently see abandonment rates drop 20-30%. That's not a small optimization—that's recovering real revenue you're currently losing.

The psychology is straightforward. Cart abandonment often isn't a hard "no"—it's a "not right now." Customers want the product. They just can't or don't want to pay in full today. Financing transforms "not right now" into "yes, I can manage that."

For maximum impact, show financing options before checkout. Display monthly payments on product pages. Include BNPL messaging in cart sidebars. The earlier customers see affordable payments, the less likely they are to build a cart and abandon it at the final step.

Abandoned cart recovery emails become more effective with financing messaging. "Still interested? Complete your purchase for just $X/month." This gives abandoners a new reason to return and convert.

Unison Payment Solutions helps you implement financing strategically to maximize abandonment recovery. We analyze your cart data, identify price-shock patterns, and implement financing at the moments that matter most.